Meet [CLIENT NAME] part of the [YOUR BRAND’S NAME] family [OR ONE OF OUR LOYAL MEMBERS OR ONE OF OUR LOYAL MEMBERS OR ONE OF OUR FAVORITE PARTNERS OR AN AWESOME ‘BRAND NAME’ CUSTOMER]
[THEN…]
[IF THE CLIENT IS A PET OWNER:] [NAME OF PET] who belongs with [NAME OF HUMAN] is the [MOST, DOES THE COOLEST, HAS THE MOST REMARKABLE] [SMILE, WAG, TRICK, ETC.]>>> [POP IN A STATEMENT THAT RELATES TO THE PRODUCT OR SERVICE YOU OFFER]:
GROOMING EXAMPLE: Show a before/after photo and talk about how good your client’s dog is on the table.
TRAINING EXAMPLE: Share a photo of a client’s dog or dog + client, and talk about the transformation they’ve experienced since working with you
DOG WALKING/PET SITTING EXAMPLE: Share a photo of a client’s pet and a fun quirk they have or something about them that makes them a memorable creature (This is thoughtful flattery!)
PET PRODUCT EXAMPLE: Show a client’s pet with your product and share their story of how/why the product is so great for them
[ONLY SHARE PHOTOS OF OR TAG YOUR PRIVATE PET CLIENTS IF YOU’VE RECEIVED EXPLICIT PERMISSION. THIS IS A GOOD THING TO INCLUDE IN YOUR CONTRACT OR WELCOME QUESTIONNAIRE SO YOU KNOW AND HAVE IT IN WRITING]
[IF THE CLIENT/PARTNER IS A BUSINESS: [CLIENT NAME] [CLIENT TITLE/POSITION] [NAME OF THEIR BUSINESS] [CREATES/MAKES/PROVIDES XXX – USE THEIR LANGUAGE IF YOU CAN BY GRABBING IT OFF THEIR WEBSITE OR SOCIAL MEDIA]. They always [OR THEY NEVER OR THEIR PRODUCTS INCLUDE] [ADD A POINT THAT MAKES THEM UNIQUE OR SPECIAL] Visit [THEIR BRAND PAGE, INSTAGRAM – CHOOSE THE LOCATION BASED ON THE PLATFORM YOU ARE CURRENTLY ON] 👉 [link]
CLIENT SPOTLIGHT EXAMPLE #1
Meet
@barkpouch!
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Brandi Barker, Founder and Owner of Bark Pouch created an easy-to-use pouch with human-grade treats for the special dog in your life. Her recipes are created with fresh ingredients and they taste GOOD.
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Visit Bark Pouch's IG page and show them some love 👉
@barkpouch
